Spotify is currently in “advanced talks” to buy SoundCloud.

While it has yet to be confirmed by both streaming services, this could change the future of digital music. Spotify’s potential deal emerged as competition has been building up with other subscription-based music streaming services like Apple and Amazon.

According to the Financial Times, SoundCloud is valued at around $700 million, but it’s not certain how much Spotify would pay to acquire one of their competitors. This deal makes sense to many because SoundCloud has never turned a profit, despite their 200 million users. However, combined with Spotify’s 40 million paying subscribers, both services could potentially beat out other services.

As for current users of Spotify and SoundCloud, this could mean tons more music and exclusive content (like DJ sets and dance music).

What are your thoughts on this? Let us know in the comments below!

xx, The FabFitFun Team