The Science Behind Why Your Hair Is So Damaged

SPONSORED BY NEXXUS®

Every gal knows that straightening, bleaching, curling, and even towel-drying your hair can damage your tresses. But what exactly causes those damaged, brittle locks? According to leading hair care brand, Nexxus, your hair is made up of more than 90 percent protein, and when you expose your locks to external aggressors, the proteins can become damaged and depleted. This can make your hair look lifeless, fragile, and vulnerable.

The solution? Using hair care products that visibly repair severe hair damage and replenish the proteins lost in hair like the new Nexxus® Keraphix line. Each product, infused with keratin protein, black rice (an exotic, centuries-old ingredient), and other essential nutrients like collagen and elastin, is designed to help heal visible signs of severe hair damage.

So if you’re tired of dealing with lackluster hair, consider trying out the products from the Keraphix line below:

Keraphix Damage Healing Hair Reconstructing Treatment $15.99

Is your hair over-processed and damaged? This reconstructing treatment (which you use after shampoo) features Nexxus’ highest level of proteins and one tube contains a protein amount that’s equivalent to how much is lost from damaged hair over a period of one year in just one tube. Crazy, right?

Keraphix Damage Healing Masque $4.99

The masque, infused with keratin protein, black rice, and humectant agents, deep conditions tresses and creates an ultra-thin film to restore your hair’s protective barrier.

xx, The FabFitFun Team