Urban Outfitters has always been our go-to for affordable, trendy clothing, accessories, home décor, and, now, beauty. Yep, the retailer is dabbling in the beauty space with their first in-house beauty brand, ohii.
The line will feature everything from eye-catching palettes and mascara to hand creams and even an aluminum-free and talc-free deodorant. With this wide range of products, the beauty brand seeks to enhance natural beauty, not hide it, with readily accessible products developed to work harmoniously with its counterparts.
ohii launches September 10 both in stores and online at urbanoutfitters.com with products ranging from $8 to $24. The best part? Everything in the line is paraben-free and cruelty-free — so you can feel good about looking good!
Are you excited for this launch? Tell us your thoughts in the comments below.
xx, The FabFitFun Team
