Urban Outfitters has always been our go-to for affordable, trendy clothing, accessories, home décor, and, now, beauty. Yep, the retailer is dabbling in the beauty space with their first in-house beauty brand, ohii.

The line will feature everything from eye-catching palettes and mascara to hand creams and even an aluminum-free and talc-free deodorant. With this wide range of products, the beauty brand seeks to enhance natural beauty, not hide it, with readily accessible products developed to work harmoniously with its counterparts.

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ohii launches September 10 both in stores and online at urbanoutfitters.com with products ranging from $8 to $24. The best part? Everything in the line is paraben-free and cruelty-free — so you can feel good about looking good!

Are you excited for this launch? Tell us your thoughts in the comments below.

xx, The FabFitFun Team