Beauty can sometimes feel burdensome. With so many brands to choose from, and of course the risk of wreaking havoc on your skin by using unfamiliar formulas, shopping for beauty products can be tricky.

Lucky for us, PÜR Cosmetics makes it easy to filter out the good from the bad. The brand’s products are made with good-for-your-skin ingredients, meaning you can feel confident about what you’re putting on your face. Plus, their products are 100% cruelty-free, made in the USA, and environmentally responsible.

Ahead, we’ve listed 10 products you need to try ASAP.

No Filter PrimerNo Filter Blurring Photography Primer $33
This primer does it all. The prismatic blurring micro-pearls will correct any flaws you might have before you even touch your concealer or foundation. The formula nourishes and preps the skin for makeup application, giving you a smooth canvas to work with. You’ll look picture perfect without the major effort or cost!

Lip Gloss High ShineLip Gloss Stick High-Shine Lip Colour $16
A crayon for your lips in a color you’ll love! PÜR’s megawatt Lip Gloss Sticks give you a bold lip for half the work (and price!). The jumbo pencil makes application a piece of cake and the color will last through lunch. We especially love the “berry pretty” shade – it’s perfect for the office or when you go out with friends.

Sunkissed Glow StrobeSun-Kissed Glow Strobe & Highlight Palette $34
You don’t have to be a makeup master to get this fresh-from-vacation look. This strobing set is all you need to define and highlight your features and put your best face forward. We like the creamy formula, which is super easy to manipulate and build upon. Bonus: it will also smooth any lines and wrinkles you might have!

Eye PolishEye Polish in Velvet Eye Base and Top Coat $26
Make those peepers pop with one of our new favorite beauty products. This formula was designed to give you crease-proof, long-wearing shadow base, and top coat for whichever eye look you’re attempting. It’s buildable, lasts all day and night, and even looks amazing on its own. Create your own version of the smokey eye with this gorgeous shade!

Tone Up Total Eye FitnessTone Up Total Eye Fitness $37
Bring your tired eyes back to life with this serum that will firm, lift, and smooth them in no time! You can say bye-bye to dark circles, lines, wrinkles, and puffiness with this blend of ingredients that soothe and restore all order to your eye area. Prepare to see incredible results – you’ll notice an increase in hydration and reductions in roughness and wrinkle depth!

Brow Perfection TrioBrow Perfection Trio Shape and Define Trio $26
Bold brows continue to steal the makeup show! Make yours a contender when you use this trio, which is designed to shape and define those caterpillars. The two brow powders are great for all hair tones and the shaping wax will give you that perfect arch every time.

Blue AgaveBlue Agave Mask Energizing Peel-Off Mask $26
This mask is like coffee for your face. It stimulates your skin’s natural metabolism to give you that fresh, plump, and energized look. It’s super refreshing and just what the doctor ordered after a long week at work. Paint your nails or read that book on your nightstand during the 20 minutes it’s on your face!

4 Piece LipRoyalty 4-Piece Luxe Lip Collection $42
This collection is fit for a queen! The mix of matte and glossy liquid lipsticks are perfect for getting any desired look from neutral to bold. You can wear them alone or layer for an extra touch of drama – plus they’re super hydrating and won’t strip moisture from your lips!

Goal DiggerGoal Digger Vanity Palette Eyes & Cheeks $36
This palette was made for the girl on-the-go. The compact has four eyeshadows, a highlighter, blush, and bronzer and will fit nicely in your cross-body or tote bag. You can take your look from day to night in a flash or do a quick touch-up between meetings. The mirror can also be pulled upwards, making it a mini-vanity for wherever you may be!

Bare it AllBare It All 4-in-1 Skin-Perfecting Foundation $39
A foundation that stays on all day? Yeah, right. This one by PÜR defies the odds and stays on for a whopping 12 hours. That’s an entire day’s worth of running around, working, talking, eating, etc. and you’ll look just as great as you did when you left the house in the morning. The formula doesn’t fade and helps cover imperfections from sunup to sundown.

xx, The FabFitFun Team