Feature Image by BLK+GRN

In celebration of Black History Month, we’re taking a look at the Black community’s contribution to the wellness world — and there’s a lot of incredible brands to get to know! They may be under-the-radar for now, but we have a feeling that won’t last much longer.

As Naj Austin, the founder of Ethel’s Club, a social and wellness club for people of color, told Self in 2020, “I don’t think marginalized communities are given the appropriate and intentional space to fully heal often enough.” She continued, “I have always craved and sought out spaces and communities that made me feel safe and fully comfortable in all facets of my identity.”

Thankfully, people like Austin and many others have set out to create this authenticity throughout the wellness world. From marketplaces that only sell non-toxic products by Black artisans to new CBD goodies, there are a variety of companies founded by Black entrepreneurs that promote self-care.

Keep scrolling to take a look at some of our favorite Black-owned wellness brands to support today, tomorrow, and every day.


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Bring the joys of a wellness retreat to your home with CBD-formulated tinctures, teas, vitamins, and spa products. But as founder MacKenzie McClain Hill notes on the site, LumiBloom is more than just a store. “The Lumi Life is for every woman who wants to be her best, most authentic self.” Sign us up!


Feeling stressed? Frigg founder Kimberly Dillon totally gets it. That’s why she created a line of CBD goodies to help reset and restore the mind and body to its natural homeostasis. Sip on the Beauty Rest Tea, which is filled with a blend of herbs that helps calm the mind, or try out the Face and Hair Potion for a healthy boost.

Free + True

Creating products that are simple, clean, and effective, Tami Blake developed a genuine self-care collective. Ranging from skin care must-haves to gua sha stones and turmeric-infused superfood powders, Free + True encourages you to indulge and enjoy in a little “me time” because you deserve it.


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Focusing on the benefits of superfoods, co-founder Trinity Mouzon Wofford set out to make it easy and accessible for people to feel good from the inside out. With the help of her co-founder, Issey Kobori, they developed skin care goodies and supplements that do just the trick.


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Founded by Dr. Kristian Edwards, this marketplace makes it easy to shop Black-owned brands. After all, non-toxic products created by Black artisans are all they sell! From hydrating hair masks to cleansing sage wands, this site is a one-stop-shop.


Whether you’re building a bath or cozying up in some socks, this chic brand is set on helping consumers feel “at home” in their bodies. What’s more fabulous than that?

The Honey Pot Company

Founder Bea Dixon created a variety of natural menstrual products after suffering from bacterial vaginosis. Now the brand carries everything from feminine wipes to feminist swag. Not to mention, they teamed up with Happy Period to provide menstrual hygiene kits to women who are homeless, low-income, or living in poverty.

xx, The FabFitFun Team