This might be Target’s best designer collaboration yet.
The retailer just announced it’s working with none other than Victoria Beckham to release a limited collection on April 9, 2017.
“I’ve made no secret of the fact that I wanted to put a collection out there for people who either can’t afford designer prices or don’t want to pay designer prices, ”Beckham told Business of Fashion in an exclusive interview.
The collection will offer more than 200 items priced between $6 and $70 — the majority of the pieces under $40 — and will include apparel and accessories for women and children. Beckham took inspiration from her Victoria, Victoria Beckham line and put a fresh take on it. Customers can expect “joyful prints” that are “quite girly, fun, happy.”
I can reach so many more women through working with Target,” she said. “It’s not just because of the price point but because of how many stores that they have, located all around America. These are women that I haven’t been able to reach out to in the past, and I always say that I want to empower women and make women look like the best versions of themselves. That shouldn’t be only people who can afford to spend a certain amount of money.
Needless to say, we’re stoked for the collaboration to launch.
xx, The FabFitFun Team
