Following CoverGirl’s footsteps, Maybelline just appointed their first male spokesperson.

Beauty vlogger Manny Gutierrez, known as MannyMua733 on YouTube, is not only the first male, but also one of the first influencers to be working with the makeup giant.

Gutierrez is “thrilled to be able to work with a global brand like Maybelline New York that is recognize male influencer talent and is willing to shine a spotlight on it.”

Shayla Mitchell, known as Makeup by Shayla, will also be a part of the campaign. Together, the influencers will be working on a series of fun videos for the Colossal Big Shot Mascara! Check out the first video below:

xx, The FabFitFun Team