When Shir Michaels decided to launch her fine jewelry company out of New York City in 2011, she had no idea that it would blossom into a leading jewelry brand in the U.S. Created around the idea of expressing love through art, her beautiful hand crafted pieces are unique, delicate, and meaningful. Here are five things to know about Jook & Nona as you clasp your very own piece.
1. The company was sparked by a proposal
When her hubby got down on one knee, Shir was inspired to create something special for the two of them. Since the pair would often make “pinky promises” to one another, she crafted a one of-a-kind wraparound necklace with their pinky fingerprints cast into 14 karat gold. Many family members and friends fell in love with the piece and requested their own, and the rest is history.
2. She has a celeb following
Gorgeous ladies such as Miranda Kerr, Jamie Lynn Sigler, and Rachel Roy have all been spotted rocking Jook & Nona pieces.
3. The brand is known for making uniquely personal pieces
From her signature fingerprint collection to birthstone rings and paw print pieces, Jook & Nona creates completely custom jewelry that you can’t fund anywhere else. Whether you nab a baby fingerprint necklace for a new mom or a pair of monogrammed cufflinks for your man, nothing will make them feel more special.
4. Jook & Nona was named after Shir’s parents
Well, their nicknames anyway. Since the entire company revolves around creating something personal to show love for those closest to you, what better way to express that than by naming your company after your mom and dad?!
5. She wants you to find your own personal meaning in your FabFitFun piece
Each necklace has a word of inspiration on it: “Love,” “Happy,” “Inspire,” and “Dream.” Find the way your necklace’s word resonates with you, and let it help you radiate positive energy from the inside out!
xx, The FabFitFun Team
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