Twitter User /@PsychScientists
Gap is under fire for sending out a controversial email to their UK customers.
Users on Twitter noted the advert was sexist as it featured a girl with the caption “the social butterfly” and a boy with the caption “the little scholar.” People argued that the ad encouraged gender stereotypes.
What on earth… @UKGap @Gap?!!! Talk about some class A sexist stereotyping, aimed at kids. Very disappointing. pic.twitter.com/rQJtxIh2UP
— Tina (@tinateeto) August 1, 2016
No wonder girls don’t choose #STEM careers after they’ve been subjected to this rubbish growing up. Seriously!!! https://t.co/kfJ0NcrGKB
— S-A Somerville (@S_A_Somerville) July 31, 2016
OK, it’s sexist, but surely the campaign was doomed from the start – that is not how you spell Einstein!https://t.co/eythoI4WAQ
— David John Lewis (@DavidJohnLewis) August 1, 2016
Oh, and we forgot to mention that Gap misspelled Einstein’s last name on the shirt. Good one, Gap.
What do you think of the advertisement? Let us know in the comments below!
xx, The FabFitFun Team
