Our hearts are heavy as we’re mourning the loss of a beloved and trusted companion — the Urban Decay Naked Eyeshadow Palette.
The makeup brand announced that it’s discontinuing the eight-year-old iconic eyeshadow palette, which has brought the brand over $1 billion in sales since 2010. The beauty brand held a funeral for the palette in Newport Beach, California today with beauty gurus and influencers in attendance and a eulogy by Nicole Richie.
“Saying goodbye to Naked is extremely bittersweet,” says Wende Zomnir, founding partner of Urban Decay. “It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in Naked’s memory and honor — just wait and see.”
So pay your respects and snag the legendary array of eyeshadows for 50 percent off now at urbandecay.com, Urban Decay stores, and all retailers where Urban Decay is sold while supplies last.
In honor of the Naked Eyeshadow Palette’s passing, let us know your favorite shade from the palette in the comments below!
xx, The FabFitFun Team