Get ready to bid farewell to some of your favorite Target brands because the retailer is completely revamping their list.

If you’ve been a Target fan for years, then you’re no stranger to brands like Mossimo, Merona, Cherokee, and Circo — but these familiar names are about to be replaced by a new wave of over 12 labels that will be exclusively sold at Target. The complete list has yet to be released, but Target gave shoppers a sneak peek at four of their new brands (below) via the Wall Street Journal.

When asked about the inspiration behind the new brands, Mark Tritton, Target’s executive vice president and chief merchandising officer said, “Our new brands are all about the changing face of our guests — what they need, what they’re looking for from Target. When we took a close look at our existing assortment with this in mind, we saw a disconnect.”

Here’s a snippet of what’s to come:

ANewDay_2A New Day
Set to launch in September, this women’s brand has everything you need to go from your nine to five job to happy hour. “Expect a modern take on a classic aesthetic and incredible prints and patterns.”

If you practically live in your yoga leggings and workout gear, then you’re going to love this collection. The “fitness-meets-fashion-and-function” line will launch in October.


Project 62
As if we couldn’t love Target’s selection of home goods more, they’re about to add some chic options to their list come September. Project 62 is “a modern home brand thoughtfully designed for everyday life.”

Goodfellow_2 (1)Goodfellow & Co.
Target is appealing to a wider audience with menswear that men will actually want to wear. “This modern-meets-classic line of men’s clothing, accessories, and shoes — available in September — is grounded in exceptional fabric and fit that guys are sure to love.”

Keep an eye out on for more brand announcements here and read Target’s full press release here.

xx, The FabFitFun Team