Philosophy’s Mental Health Initiative Is Exactly What We Need

Philosophy

If you didn’t know, May is Mental Health Awareness Month and beauty giant, Philosophy has been pulling all their strings to get the word out on this important topic.

Since the start of 2015, the brand has committed to donating 1% of all of their proceeds to community-based mental illness prevention and treatment organizations worldwide with their “hope & grace” initiative (which has already raised $2.4 million…and counting!).

And this year is no different. The cult favorite beauty brand launched the “how are you, really?” campaign to spark conversations in support of the importance of internal well-being.

in partnership with @project1in4, a creative organization dedicated to erasing the stigma surrounding mental health, we have re-imagined the look of our beloved amazing grace body emulsion with a limited-edition package featuring an illustration from project 1 in 4 founder, marissa betley. 100% of net proceeds from the sale of this limited-edition item will be donated to the #hopeandgrace fund supporting community-based mental health efforts. click the link in our bio to shop. #howareyoureally #amazinggrace #mentalhealthmonth #lovephilosophy

A post shared by philosophy (@lovephilosophy) on May 2, 2017 at 7:02am PDT

Philosophy partnered with Project 1 in 4, a creative organization dedicated to erasing the stigma surrounding mental health, to revamp the Amazing Grace Firming Body Emulsion. Philosophy is donating 100% of the net sales on their limited-edition lotion to mental health organizations that support women’s mental health education and treatment.

Watch the full campaign video here.

What do you think about Philosophy’s mental health initiative? Weigh in on the comments below!

xx, The FabFitFun Team