We’ll always have a soft spot for anything millennial pink (who wouldn’t?!), but we’re ready to retire the shade in the new year.

While some have dubbed Gen Z Yellow as the next “it” color, Pantone says otherwise as the “color authorities” just announced the 2018 color of the year — and it’s none other than ultra violet.

When asked why Pantone chose this shade, Laurie Pressman, the vice president of the Pantone Color Institute, said, “We wanted to pick something that brings hope and an uplifting message.”

In light of the new shade, here are some of our favorite items in the ultra violet hue:

Madewell Whisper Cotton V-Neck Pocket Tee $19.50

One surefire way to rock ultra violet is with a plain tee. This one, in particular, is made of “lived in” cotton, which will make you want to wear this shirt all day, every day.


Shashi Sophie 18k Sterling Silver Fan Earrings $24.99

These fan earrings take the tassel trend to the next level. The gorgeous violet hue with magenta and black stitching is ever-so-charming and will stand out when paired with any monochrome outfit.


Urban Outfitters Intentionally Blank State Slingback Heel $193

Satin slingbacks? We’re hooked. Style the gorgeous hue effortlessly when you pair these heels with your LBD. So cute!


Overtone Vibrant Purple Complete System $45

If you’re feeling particularly bold, use this set (which comes with a conditioner, deep treatment, and a travel-size conditioner) to turn your hair purple. Don’t worry, the color is semi-permanent and washes out over time — so you can rock the purple as you please.


ColourPop Super Shock Shadow in Bow Down $5

We can’t get enough of this rich purple, which is also infused with tons of silver and purple glitter. It’s a pretty hue that will complement all skin tones. And how can you beat that price?!


Revolve Likely Wilshire Dress $178

Go all out in Pantone’s color of the year in this gorgeous one-shoulder dress. Whether you wear it to your holiday party or your BFF’s wedding, all eyes will be on you — plus, the ruffle is so cute.


Clare Flore Frame Cross Body Bag $315

While this crossbody is a bit lighter than ultra violet, it’s still a shade of purple we love to wear. We can’t get enough of the timeless shape. It also features a chain shoulder strap and a clasp on top for easy access.


Marc Jacobs Beauty Enamored Hi-Shine Lip Lacquer $28

Add a lush violet gloss to your lips with our favorite lip lacquer. This lip gloss is an opaque grape-purple that will give lips lasting color and unbelievable shine.


Apple iPhone 8/7 Silicone Case – Ultra Violet $35

Leave it to Apple to come out with a minimalistic violet iPhone case. The Pantone hue will look incredibly chic and classy on your iPhone.


Urban Outfitters Off the Cuff Shimmer Top $49

Urban Outfitters hits all the trends with this sweater. From a shimmering drop sleeve to barely-there ruffles, we can’t wait to style this sweater throughout winter.

What are your thoughts on the color of the year? Weigh in on the comments below.

xx, The FabFitFun Team