We’ve never seen a lingerie campaign like this before.

Lena & Jemima for Lonely Girls ♡ Shot by @zaraeloise in NYC for #lonelygirlsproject

A photo posted by Lonely Lingerie (@lonelylingerie) on

Girls stars Lena Dunham and Jemima Kirke starred in a raw and unposed #LonelyGirlsProject photoshoot for New Zealand luxury label Lonely Lingerie.

While most lingerie photoshoots feature skinny girls in unrealistic poses, this lingerie brand did just the opposite.

The label’s ongoing campaign features “candid portraits of inspiring women in their own spaces” and we’re loving the untouched, raw photos. Check out some other photos below:




What are your thoughts on the lingerie campaign? Let us know in the comments below!

xx, The FabFitFun Team