With the average bra size of everyday American women being a size 34B or higher, we’ve seen an influx of lingerie brands that not only embrace women of all sizes but also promote body confidence throughout their campaigns.
Whether you’re a size 0 or 16, we’re sharing 10 of our favorite lingerie brands below that will make you feel beautiful and confident in your body.
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Third Love
Founded in 2013 by Heidi Zak and Ra’el Cohen, the brand offers twice the amount of sizes as its competitors including half cups for anyone who’s in between sizes. Plus, you can find your perfect fit in just 60 seconds using the brand’s handy Fit Finder®.
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SAVAGE X FENTY
Rihanna created SAVAGE x FENTY in hopes that women would embrace their individuality. Her sexy and unique lingerie line offers a wide array of options for different skin tones and sizes including “a little lace, a little corsetry, or a little t-shirt bra.”
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LIVELY
LIVELY is designed to echo the traits that the brand believes make a woman sexy: smart, healthy, outgoing, and active. Shoppers will find pieces that mix the best elements of lingerie, swimwear, and activewear with high style.
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Eloquii
Eloquii offers clothing and lingerie for trend-driven and fit-obsessed women up to sizes 14+. With its variety of fashionable and comfy pieces, It’s no wonder why this online retailer is a fan-favorite for plus-size clothing and lingerie.
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Aerie
Since 2014, Aerie has been pushing the envelope with its body positivity and photoshop-free methods. Shoppers can choose from a variety of bras, underwear, swimwear, and apparel while feeling good in their own skin – just the way they are.
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Cosabella
Cosabella, Italian for “beautiful thing,” is a luxury lingerie brand founded in 1983 by husband and wife Valeria and Ugo Campello. The size-inclusive brand blends traditional Italian artisanship with fashion-forward innovation to create feminine, timeless designs for every woman.
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Adore Me
Designed by women for women, Adore Me’s lingerie is meant to inspire confidence in every body type. Going up to a size 46G, this line proves that plus-size and sexy go hand-in-hand. The line offers a subscription-style service where shoppers can order online, try it on in the comfort of their home, and return any items they don’t want to keep.
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Nubian Skin
Nubian Skin embraces the idea that one woman’s version of “nude” is not the same as another’s, and therefore, offers options for women with darker skin tones.
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Torrid
The plus-size retailer operates under the belief that one size does not fit all. Instead of starting at size 0 and testing sizes on mannequins, Torrid only uses real women to take measurements. Engineered down to the smallest detail, Torrid bras are made to offer the most comfortable support.
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Knix
Encouraging women to live unapologetically free, Knix creates intimates for women of all sizes. Oh, and the brand is the creator of the internet’s most comfortable bra, aka the eight-in-one Evolution Bra!
xx, The FabFitFun Team