Great things never came from comfort zones. Electricity, wheels, the curling wand — the world’s most life-changing innovations would not have happened if their inventors had played it safe. Plus, trying new things has been shown to increase happiness!
So whether you’re discovering a new trail to hike in your town, trying a new product that becomes your holy grail, or simply learning something new about yourself, we encourage you to embrace your inner explorer. Read on to learn about the amazing discoveries made by some of the incredible women in our FabFitFun fam.
An Epic Discovery: FOUNDERS share the story of the moment they discovered their breakout product.
SARAH LEE & CHRISTINE CHANG
Co-Founders of Glow Recipe
“It took over a thousand submissions to create our very first product, the Watermelon Glow Sleeping Mask. At the time, it wasn’t common to have a mask that simultaneously hydrated and exfoliated the skin, and it took many working sessions with our labs to create a formula that could combine gentle AHA exfoliation with hydrating watermelon extract in one product. We were beyond humbled to see the mask sell out multiple times and have a waitlist of 8000+ people at launch. We realized that our formulation philosophy around combining fruit antioxidants and clinically effective actives in efficacious, sensorial formulas really resonated with our community. This experience gave us so much inspiration for how we continue to formulate Glow Recipe’s products today.”
RANDI CHRISTIANSEN
Co-Founder of Nécessaire
“We set out to create The Necessary™ — the personal care we use everyday. Everyone asked us, ‘why do you want to start in body care?’ We thought, ‘let’s make care for the body the first thought, not the conventional afterthought.’ It took a moment for us to break into the marketplace, and we are still young. Every time a person comes back to us for a second purchase, I think that is when I realize — this product matters. This product made it. I look for that metric of repeat and review. I am looking to see if people care about what we put out there. The Body Wash is our #1 most loved product. We hope you will enjoy it as well as you trial it in the FabFitFun Box.”
JULIA WILLS
Co-Founder of Herbivore
“Shortly after creating Lapis Oil, I realized I had made something people were really drawn to. I remember selling it in person for the first time at a local market in Seattle and getting so excited by customers lining up to ask me what the mysterious blue potion in the glass bottle might be. I explained that it was a facial oil made with naturally blue Blue Tansy oil to calm and balance sensitive and oily skin, and they seemed more intrigued and many decided they had to have it. At that moment, I knew I had created something special.”
LAUREN IRELAND
Co-Founder of Summer Fridays
“A lot of time and research goes into formulation, and we’ll never forget the feeling of finalizing those first two Summer Fridays products: Jet Lag Mask and Overtime Mask. We had been insistent on putting the products in aluminum tubes, which is now a recognizable part of our brand story. The process of exfoliating and then hydrating is like giving yourself a self- care surprise from home, and we love the combination of these products!”
MARIANNA HEWITT
Co-Founder of Summer Fridays
“When we were working on our first few products for Summer Fridays, it was before we launched the brand. We were working on Jet Lag Mask and Overtime Mask at the same time and we fell in love with the combination of using an exfoliating mask, followed by a hydrating mask.”
xx, The FabFitFun Team
