Remember that Dollar Shave Club video, “Our Blades are F***ing Great”?
Well, apparently DSC’s blades are really, really f***ing great because the razor company just got acquired by Unilever for a reported $1 billion.
The subscription based company first gained notable attention when they released a viral video that has over 22 million views on YouTube. DCS sends razors for as cheap as $1 a month and it’s since expanded its line to include shaving cream, moisturizer, and more.
President of Unilever North America Kees Kruythoff said in statement:
“Dollar Shave Club is an innovative and disruptive male grooming brand with incredibly deep connections to its diverse and highly engaged consumers,”
DCS Founder Michael Dubin will continue on as CEO of the company, which started in 2012.
xx, The FabFitFun Team