Feature Image by Aerie
Aerie, American Eagle’s lingerie brand, first adopted a more body positive approach when it vowed to stop retouching its campaign photos. Now, with its newest campaign, the retailer continues to be at the forefront of inclusivity by embracing women with physical and mental disabilities.
Featuring women with diabetes and fibromyalgia to inspiring women in wheelchairs and arm braces, the campaign highlights models from all walks of life, and we can’t get enough of it! Aerie quietly released the photos on its website, but it wasn’t long before the internet took notice.
@Aerie just sneakily released some of my photos!
Look at this disability representation people!!! Also look at me because I cant believe it’s actually me so yeah pic.twitter.com/nfhaBrKqHX— abby sams ? (@abby__sams) July 10, 2018
If you’re loving this empowering campaign as much as we are, you can see more and shop the lingerie line here.
xx, The FabFitFun Team
