Comp Value: $32.00
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Keep your blonde cool and bright with this powerful purple shampoo. Formulated to neutralize brassiness and enhance tone, it gently cleanses while restoring softness and strength. Use 2–3 times a week for hair that looks salon-fresh, longer.
Keep your blonde cool and bright with this powerful purple shampoo. Formulated to neutralize brassiness and enhance tone, it gently cleanses while restoring softness and strength. Use 2–3 times a week for hair that looks salon-fresh, longer.
Good for all blonde, lightened, and grey hair.
8.5 fl. oz.
Apply to wet hair, lather fully, and let process. Use 2-3 times per week or as often as needed to neutralize unwanted brassiness.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Bis-Aminopropyl Diglycol, Dimaleate, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (CI 60730)
12M
Reviews
4.5 of 5 Stars
|
3110 Ratings, 487 Written Reviews
FabFitFun Member
November 14, 2025
Really didn’t do anything for my hair. I won’t use this again.
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FabFitFun Member
November 13, 2025
I have been very impressed with this shampoo. I use it after I use the bond maintenance shampoo and before the bond maintenance conditioner. It really keeps the brassiness out of my blonde hair!
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FabFitFun Member
November 12, 2025
It takes very little to do the job. Because it acts so quickly I wash my hair with regular shampoo and only put this on for less than a minute. It is effective at removing the yellow tones highlighted hair can get. The really light tones will turn a light purple, but it washes out pretty quickly.
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FabFitFun Member
November 2, 2025
This is by far the best purple shampoo that I have ever used I will continue buying it because it is the best
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FabFitFun Member
October 25, 2025
This dried out my hair and turned it super silver!
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