Our Mission

Delivering Happiness and Well Being to Everyone, Everywhere.

The FabFitFun Story

Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Echevarria Rosen Kitchens, FabFitFun is a lifestyle membership that is best known for its flagship product, the FabFitFun Box. The FabFitFun box includes a selection of full-size products across beauty, fashion, fitness, wellness, home, and tech – delivered each season. In addition to the Box, FabFitFun members receive access to year-round perks including FabFitFunTV, a streaming video service that offers on-demand wellness content, the FabFitFun online Community, members-only shopping experiences, and more.

Meet The Founders

FabFitFun Founders FabFitFun Founders
Pictured, from left to right

Daniel Broukhim

Co-CEO, Co-Founder

Katie Rosen Kitchens

Editor in Chief, Co-Founder

Michael Broukhim

Co-CEO, Co-Founder

FabFitFun Box

Every season, FabFitFun members receive a selection of 8-10 products, some of which are curated by our team of experts, while others can be customized based on personal taste and preferences. The FabFitFun Box includes products from both premium and emerging brands. FabFitFun members can subscribe annually for $179.99/year or seasonally for $49.99/box.

The Membership

FabFitFun TV

Stream workout, cooking, DIY & product how-to videos anytime, anywhere.


Connect with members that love FFF as much as you do! Share tipes, box faves, recipes and more.

Daily Lifestyle Content

Content delivered across our social media channels, email newsletters, in-box magazine and more.

Exclusive Member Perks

Shop members-only sales with items 30-70% retail value!