It’s about to get ugly at Whole Foods.
The supermarket chain has teamed up with Imperfect Foods to test the sale of “ugly fruits” in some of its Northern California stores. In case you haven’t heard, fruits and vegetables that look visually unappealing are tossed (retailers think customers won’t buy them), which adds up to 133 billion pounds in food waste.
The offending fruits and veggies are perfectly fine for consumption, but they’re tossed regardless because they aren’t pretty enough. In an effort to promote zero waste, Whole Foods is planning to take on ugly produce that’s actually already been sold in markets in France.
Get a load of the ugly below and let us know what you think in the comments below!
xx, The FabFitFun Team
