The latest buzz among beauty junkies has been about NARS’ decision to enter the Chinese market despite the nation’s strict enforcement on animal testing. Prior to this, the beauty brand was adamant on their cruelty-free status, which is why they’ve been receiving a lot of backlash from fans.

We want you to know that we hear you. The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. NARS does not test on animals or ask others to do so on our behalf, except where required by law. NARS is committed and actively working to advance alternative testing methods. We are proud to support the Institute for In Vitro Sciences (IIVS), a globally recognized organization at the forefront of advancing non-animal methods in China and around the world. NARS is hopeful that together, we can work toward a cruelty-free world. For more on the good work IIVS is doing, see: http://bit.ly/2rVjnwV

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The beauty empire addressed the complaints on Instagram in a statement that read, “We want you to know that we hear you. The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including China.”

Unfortunately, this isn’t sitting too well with loyal NARS users, as many have been expressing their disappointment on the post.

What do you think about NARS’ expansion affecting their cruelty-free title? Share your thoughts in the comments below.

xx, The FabFitFun Team