It’s messy, it’s confusing, and sometimes it’s downright dirty.

We’re just going to say it, ladies: Contouring is hard.

So when our team at FabFitFun set out to find a contour kit for our spring box, we knew we had to find the perfect fit for our FFF ladies. We searched high and low, but every product we found was super complicated with a hundred different shades (and ain’t nobody got time for that).


So, what’s a girl to do? Consult your resident beauty expert, of course. We called on celebrity makeup artist and FabFitFun Beauty Advisor Joey Maalouf to help us come up with the crazy idea to create the contour kit of our dreams. Together with Joey (who’s the magic brush behind beauties like Molly Sims, Rachael Zoe, and Jessica Alba), we decided to not only make a kit, but an entire cosmetics line that would give women the confidence to feel their best and have fun with makeup. We believe makeup shouldn’t mask who you are; it should always leave you thinking, “I’m smoking hot!” Thus, ISH was born.


Our debut product is the ISH Contour Kit, an easy to use palette that includes a highlighter, blush, bronzer, and contour shade to help you contour, sculpt, and define your features flawlessly. The kit is made in the USA and cruelty-free, so you can feel good while looking good.

Oh, and we also created a series of videos — with the expertise and guidance of Joey — to show you how to effortlessly create amazing looks.

Check out some of the tutorials below and don’t forget to follow us on Instagram @imsmokinghot and visit for all the latest deets on new products.

xx, The FabFitFun Team