Feature Image by beautyblender®
Beautyblender® changed the makeup game 10 years ago when the brand introduced the iconic egg-shaped sponge applicator. Since then, over four million sponges have been sold and the applicator has become an essential item in every makeup guru’s collection.
So, naturally, we were bouncing off the walls when the beauty brand announced the launch of its first-ever foundation, the Bounce Liquid Whip Long Wear Foundation.
Rea Ann Silva, makeup artist and creator of beautyblender®, tells Allure, “What I was initially trying to create was makeup, not an application tool. Life threw me a curveball and the beautyblender® journey has been incredible, but how could I not come out with a foundation that works perfectly with it?”
The foundation, which is infused with hyaluronic acid and antioxidant-rich white birch, will be available in 32 shades and features a lightweight, buildable coverage with a velveteen finish to help even out skin tone and texture. The foundation will be available at Sephora.com for $40 a pop on July 24 and in stores starting August 10.
What are your thoughts on beautyblender® breaking into the color cosmetics game? Weigh in on the comments below!
xx, The FabFitFun Team
