7-Eleven took convenience to the next level with their launch of Simple Me Beauty. The affordable fashion-forward makeup line offers the hottest trends in beauty including multitasking makeup, versatile products, and high-quality formulas for on-the-go consumers of all ages.

“The beauty industry has seen dramatic growth of cost-conscious cosmetics in the marketplace because millennial women are looking for a variety of colors at affordable prices,” said Lindsay Robertson, 7-Eleven product development category manager. “They like to buy and try, and our goal when developing the Simply Me Beauty line was to create a line of makeup that had a quality look and feel without a high price barrier.”

The collection includes blush, lip gloss, lip crayon, contour stick, highlighter, mascara, brow powder, eyeshadow, foundation, lashes, and more — basically everything a beauty junkie needs.

The 37 products in the budget-friendly line are exclusively available at 7-Eleven stores now. The best part? They’re all under $5!


What do you think about 7-Eleven’s step into the beauty world? Let us know in the comments below!

xx, The FabFitFun Team