{"id":84680,"date":"2016-07-21T02:01:57","date_gmt":"2016-07-21T09:01:57","guid":{"rendered":"https:\/\/fabfitfun.com\/magazine\/?p=84680"},"modified":"2016-07-21T10:55:53","modified_gmt":"2016-07-21T17:55:53","slug":"dollar-shave-club-acquired-for-1-billion","status":"publish","type":"post","link":"https:\/\/fabfitfun.com\/magazine\/dollar-shave-club-acquired-for-1-billion\/","title":{"rendered":"Whoa, Dollar Shave Club Just Got Acquired for $1 Billion"},"content":{"rendered":"<p>Remember that Dollar Shave Club video, &#8220;Our Blades are F***ing Great&#8221;?<\/p>\n<p>Well, apparently DSC&#8217;s blades are<em> really, really<\/em> f***ing great because the razor company just got acquired\u00a0by <a href=\"http:\/\/www.nytimes.com\/2016\/07\/20\/business\/dealbook\/unilever-dollar-shave-club.html?_r=0\" target=\"_blank\">Unilever for a reported $1 billion<\/a>.<\/p>\n<p>The subscription based company first gained notable attention when they <a href=\"https:\/\/www.youtube.com\/watch?v=ZUG9qYTJMsI\" target=\"_blank\">released a viral video<\/a> that has over 22 million views on YouTube. DCS sends razors for as cheap as $1 a month and it&#8217;s since expanded its line to include shaving cream, moisturizer, and more.<\/p>\n<p>President of Unilever North America Kees Kruythoff <a href=\"http:\/\/mashable.com\/2016\/07\/20\/-dollar-shave-club-one-billion-acquisition\/#T_IjwxinEZqT\" target=\"_blank\">said in statement<\/a>:<\/p>\n<blockquote><p>&#8220;Dollar Shave Club is an innovative and disruptive male grooming brand with incredibly deep connections to its diverse and highly engaged consumers,&#8221;<\/p><\/blockquote>\n<p>DCS Founder Michael Dubin will continue on as CEO of the company, which started in 2012.<\/p>\n<p>xx, The FabFitFun Team<\/p>\n","protected":false},"excerpt":"Remember that Dollar Shave Club video, \"Our Blades are F***ing Great\"? Well, apparently DSC's blades ...","author":1280,"featured_media":84682,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[185],"tags":[],"thumbnail_url":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2016\/07\/20164030\/DCS-660x325.jpg","thumbnail_url_middle_card":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2016\/07\/20164030\/DCS.jpg","formated_date":"July 21, 2016","category_name":"News","category_icon":"https:\/\/d3vodd1ws13xud.cloudfront.net\/magazine\/wp-content\/uploads\/2017\/10\/10113842\/news.svg","author_name":"Judy Wang","trending":false,"sponsored":false,"random_color":"#2d0f89","_links":{"self":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/84680"}],"collection":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/users\/1280"}],"replies":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/comments?post=84680"}],"version-history":[{"count":0,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/84680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media\/84682"}],"wp:attachment":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media?parent=84680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/categories?post=84680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/tags?post=84680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}