{"id":83247,"date":"2016-06-30T02:00:46","date_gmt":"2016-06-30T09:00:46","guid":{"rendered":"https:\/\/fabfitfun.com\/magazine\/?p=83247"},"modified":"2016-06-30T13:07:55","modified_gmt":"2016-06-30T20:07:55","slug":"body-positive-brands-shop","status":"publish","type":"post","link":"https:\/\/fabfitfun.com\/magazine\/body-positive-brands-shop\/","title":{"rendered":"These Brands Find Beauty in All Shapes and Sizes"},"content":{"rendered":"

Body shaming continues to happen today, but fortunately, our society is slowly becoming more accepting of bodies in all shapes and sizes. We have graduated from defining beauty as a size zero and instead are\u00a0seeing beauty in different ways.<\/p>\n

Some major brands have been adopting this mentality, as well, and we couldn’t be more proud. After all, not everybody looks like the Barbies of this world\u00a0— it’s much more than that and the below brands are inspiring us to broaden the “norm” of beauty.<\/p>\n

\"12484828_10153718499080236_4134470592891278957_o\"<\/a>Aerie<\/a><\/strong>
\nAerie (a sub-brand of\u00a0American Eagle Outfitters)\u00a0creates gorge\u00a0bras, undies, and swimsuits. Their brand\u00a0is one of the first to feature \u201creal\u201d sized women in their ads without Photoshop which has long been a controversy<\/a> in the fashion world. Aerie’s slogan pretty much sums it all up — \u201cWhy retouch beauty? The real you is sexy.\u201d<\/p>\n

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\"12717660_235327083467792_3604727547735089546_n<\/a>Adidas<\/a><\/strong>
\nThe German-based company is all about defying labels. They have chosen women who create, perform, succeed, and push their limits. The women like HBFit<\/a> founder Hannah Bronfman<\/a>, rock climber Sasha DiGiulian<\/a>, and model and techie Karlie Kloss<\/a>\u00a0have much more to offer than their beauty alone.<\/p>\n

\n

\"gillean-mcleod-002-inline-today-160623_e261bb6d8e6c6b05a61b5b719dd59b35.today-inline-large\"<\/a>H&M<\/a><\/strong>
\nThis beloved clothing empire branched outside the traditional standards of swimwear models and chose to feature a beautiful 60-year-old fashion stylist in their latest campaign — proving that confidence is sexy. A\u00a0model herself, Gillean McLeod started modeling at age 53. While she may be going\u00a0against\u00a0the traditional career trajectory, she looks\u00a0damn good doing it.<\/p>\n

\n

\"Dove-Real-Beauty-Campaign\"<\/a>Dove<\/a><\/strong>
\nDove launched\u00a0their Campaign for Real Beauty in 2004 which started the global conversation about the need for a wider definition of real beauty. You’ve likely seen their viral beauty campaign videos\u00a0which encourages loving yourself,\u00a0like their Real Beauty Sketch<\/a>,\u00a0and addresses how only 2% of women around the world describe themselves as beautiful.<\/p>\n

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\"Screen<\/a>ModCloth<\/strong>
\nWe are obsessed with ModCloth’s \u201cAll for Love & Love for All\u201d motto that greets you upon entering the online shop. Women of all shapes and sizes\u00a0model the clothing, showing we should all look and feel gorgeous no matter what society says. After all, beauty should not be defined by one stereotype.<\/p>\n

xx, The FabFitFun Team<\/p>\n","protected":false},"excerpt":"Body shaming continues to happen today, but fortunately, our society is slowly becoming more accepting ...","author":252587,"featured_media":83257,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,6],"tags":[],"thumbnail_url":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2016\/06\/29120318\/12362921_10153660496510236_1553306987313614070_o-660x400.jpg","thumbnail_url_middle_card":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2016\/06\/29120318\/12362921_10153660496510236_1553306987313614070_o.jpg","formated_date":"June 30, 2016","category_name":"Wellness","category_icon":"https:\/\/d3vodd1ws13xud.cloudfront.net\/magazine\/wp-content\/uploads\/2017\/10\/10113835\/health-2.svg","author_name":"","trending":false,"sponsored":false,"random_color":"#fce283","_links":{"self":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/83247"}],"collection":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/users\/252587"}],"replies":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/comments?post=83247"}],"version-history":[{"count":0,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/83247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media\/83257"}],"wp:attachment":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media?parent=83247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/categories?post=83247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/tags?post=83247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}