{"id":80880,"date":"2016-05-25T12:19:12","date_gmt":"2016-05-25T19:19:12","guid":{"rendered":"https:\/\/fabfitfun.com\/magazine\/?p=80880"},"modified":"2016-05-25T12:21:09","modified_gmt":"2016-05-25T19:21:09","slug":"victorias-secret-catalogs","status":"publish","type":"post","link":"https:\/\/fabfitfun.com\/magazine\/victorias-secret-catalogs\/","title":{"rendered":"Victoria&#8217;s Secret Tanks Their Print Catalogs"},"content":{"rendered":"<p>Victoria&#8217;s Secret has officially\u00a0<a href=\"https:\/\/www.buzzfeed.com\/sapna\/bye-victorias-secret-catalog?utm_term=.nsPd2JJEPL#.oxVrAmmgM5\" target=\"_blank\">put an end<\/a> to their iconic print catalogs.<\/p>\n<p>The company\u00a0spent $125 million to $150 million a year alone to produce the catalog, but it wasn&#8217;t driving critical\u00a0sales in return so they decided to forgo it.<\/p>\n<p>Before officially making this decision, the company performed trial tests and eliminated the catalog in &#8220;two significant markets&#8221; for a year &#8212; they didn&#8217;t see any compelling drop in sales.<\/p>\n<p>At one point, the print catalogs were the main driver in sales for Victoria&#8217;s Secret as many customers used to order lingerie by telephone.\u00a0<a href=\"https:\/\/www.buzzfeed.com\/sapna\/bye-victorias-secret-catalog?utm_term=.nsPd2JJEPL#.oxVrAmmgM5\" target=\"_blank\">BuzzFeed<\/a>\u00a0also noted that it helped drive traffic to its stores and website.<\/p>\n<p>As the\u00a0younger generations are more drawn to online shopping and even furthering away from shopping in-store, catalogs don&#8217;t stand a chance at staying relevant. Although, many retailers continue to mail out\u00a0print catalogs including J.Crew and West Elm.<\/p>\n<p>If you still want to keep up with Victoria&#8217;s Secret <a href=\"https:\/\/customerservice.victoriassecret.com\/app\/answers\/detail\/a_id\/24\/kw\/catalogue\" target=\"_blank\">catalogs<\/a>, the company suggests keeping up to date with their social media channels.<\/p>\n<p>What are your thoughts on this change? Let us know in the comments below!<\/p>\n<p>xx, The FabFitFun Team<\/p>\n","protected":false},"excerpt":"Victoria's Secret has officially\u00a0put an end to their iconic print catalogs. The company\u00a0spent $125 million ...","author":422344,"featured_media":80891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[185],"tags":[],"thumbnail_url":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2016\/05\/25112756\/Screen-Shot-2016-05-25-at-11.26.46-AM.jpg","thumbnail_url_middle_card":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2016\/05\/25112756\/Screen-Shot-2016-05-25-at-11.26.46-AM.jpg","formated_date":"May 25, 2016","category_name":"News","category_icon":"https:\/\/d3vodd1ws13xud.cloudfront.net\/magazine\/wp-content\/uploads\/2017\/10\/10113842\/news.svg","author_name":"Monica Chang","trending":false,"sponsored":false,"random_color":"#d2f98e","_links":{"self":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/80880"}],"collection":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/users\/422344"}],"replies":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/comments?post=80880"}],"version-history":[{"count":0,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/80880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media\/80891"}],"wp:attachment":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media?parent=80880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/categories?post=80880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/tags?post=80880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}