{"id":76080,"date":"2016-03-11T02:00:33","date_gmt":"2016-03-11T10:00:33","guid":{"rendered":"https:\/\/fabfitfun.com\/magazine\/?p=76080"},"modified":"2016-03-11T00:24:30","modified_gmt":"2016-03-11T08:24:30","slug":"ugly-produce-whole-foods","status":"publish","type":"post","link":"https:\/\/fabfitfun.com\/magazine\/ugly-produce-whole-foods\/","title":{"rendered":"You&#8217;ll Want to Buy Ugly Produce at Whole Foods and Here&#8217;s Why"},"content":{"rendered":"<p>It&#8217;s about to get ugly at Whole Foods.<\/p>\n<p>The supermarket chain has teamed up with Imperfect Foods to test the sale of &#8220;ugly fruits&#8221; in some of its Northern California stores. In case you haven&#8217;t heard, fruits and vegetables that look visually unappealing are tossed (retailers think customers won&#8217;t buy them), <a href=\"http:\/\/www.buzzfeed.com\/leticiamiranda\/the-fruit-at-whole-foods-may-start-to-look-really-ugly-and-i#.qfPN6bKkD\" target=\"_blank\">which adds up to 133 billion pounds in food waste.<\/a><\/p>\n<p>The offending fruits and veggies are perfectly fine for consumption, but they&#8217;re tossed regardless because they aren&#8217;t pretty enough. In an effort to promote zero waste, Whole Foods is planning to take on ugly produce that&#8217;s actually already been\u00a0<a href=\"http:\/\/www.buzzfeed.com\/leticiamiranda\/the-fruit-at-whole-foods-may-start-to-look-really-ugly-and-i#.qfPN6bKkD\" target=\"_blank\">sold in markets in France.<\/a><\/p>\n<p>Get a load of the ugly below and let us know what you think in the comments below!<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"6\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 62.4537037037% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BCv0Xp5Sk8O\/\" target=\"_blank\">Crazy Carrots. #uglyveg #eatugly #vegan #organic<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A photo posted by Imperfect Produce (@imperfectfruit) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-03-09T21:20:57+00:00\">Mar 9, 2016 at 1:20pm PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"6\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 40.8796296296% 0; text-align: center; width: 100%;\"><\/div>\n<p><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/-fbP7myk70\/\" target=\"_blank\">Welcome to all of our new friends venturing through from @nytimes who also took this amazing photo of CEO Ben Simon with some of our #uglyproduce. Currently we serve the East Bay of California soon to expand into the city of San Francisco and beyond! We are #thankful for all of our fans who have been with us over the past couple of months. You make this happen. @uglyfruitandveg #uglyfruitandveg #vegan #vegansofig #plantbased #plantstrong #plantpower #fruit #vegetarian #vegetable #raw #rawvegan #rawveganism #healthy #healthychoices #oakland #grocery #veganfoodshare #urban #farm #sustainable #csa #berkeley<\/a> A photo posted by Imperfect Produce (@imperfectfruit) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2015-11-25T02:28:01+00:00\">Nov 24, 2015 at 6:28pm PST<\/time>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"6\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/-Rd_SLSk07\/\" target=\"_blank\">Growing pains but still loveable, scars n all. #California #clementines. Get yours this week! #uglyfruitandveg #uglyproduce #vegan #vegansofig #plantbased #plantstrong #plantpower #fruit #vegetarian #vegetable #raw #rawvegan #rawveganism #healthy #healthychoices #fresno #fresh #local #farmersmarket #salad #budget #grocery #veganfoodshare #urban #farm #sustainable #csa<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A photo posted by Imperfect Produce (@imperfectfruit) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2015-11-19T16:22:36+00:00\">Nov 19, 2015 at 8:22am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><\/p>\n<p>xx, The FabFitFun Team<\/p>\n","protected":false},"excerpt":"It's about to get ugly at Whole Foods. The supermarket chain has teamed up with ...","author":1280,"featured_media":76082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[268],"tags":[],"thumbnail_url":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2016\/03\/11001949\/wholefoodss.jpg","thumbnail_url_middle_card":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2016\/03\/11001949\/wholefoodss.jpg","formated_date":"March 11, 2016","category_name":"Food &amp; Drink","category_icon":"","author_name":"Judy Wang","trending":false,"sponsored":false,"random_color":"#e8d27d","_links":{"self":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/76080"}],"collection":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/users\/1280"}],"replies":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/comments?post=76080"}],"version-history":[{"count":0,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/76080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media\/76082"}],"wp:attachment":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media?parent=76080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/categories?post=76080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/tags?post=76080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}