{"id":75654,"date":"2016-03-02T13:04:50","date_gmt":"2016-03-02T21:04:50","guid":{"rendered":"https:\/\/fabfitfun.com\/magazine\/?p=75654"},"modified":"2016-03-02T16:16:34","modified_gmt":"2016-03-03T00:16:34","slug":"ish-makeup-i-am-that-girl","status":"publish","type":"post","link":"https:\/\/fabfitfun.com\/magazine\/ish-makeup-i-am-that-girl\/","title":{"rendered":"This Makeup Brand Is Changing Girls’ Confidence for the Better"},"content":{"rendered":"

No matter how many times we blast Beyonc\u00e9 on our playlist while getting ready in the morning, let\u2019s face it — having total, unshakeable self-confidence is hard.<\/p>\n

From beauty ads to TV shows, and even Instagram accounts, we’re constantly bombarded with messages that attack who we are not<\/em> rather than helping us love who we are<\/em>. But one brand is changing all of that.<\/p>\n

ISH — a makeup line\u00a0created by FabFitFun and celebrity makeup artist Joey Maalouf — is\u00a0partnering with I AM THAT GIRL<\/a>, an\u00a0organization that helps girls transform their self-doubt into self-love. ISH has brought on IATG Co-Founder Emily Greener as a Creative Consultant to help ensure that ISH continues to foster an inclusive, supportive environment for today\u2019s confident women. Not to mention, the new makeup line has already committed to sponsoring 100 girls.<\/p>\n

“ISH is a makeup company that has launched with a commitment to the self-worth of girls,” said Greener. “They are selling makeup for what makeup is,\u00a0an amazing accessory that, if worn for YOU and no one else, can be super empowering.\u00a0They\u2019ve already committed to sponsoring 100 girls in the I AM THAT GIRL Local Program, so it\u2019s one thing to say ‘we care about girls\u2019 confidence,’ and quite another to follow through the way ISH has and will continue to do.”<\/p><\/blockquote>\n

And through IATG, girls will be provided with the following:<\/p>\n