Anastasia Soare, CEO and founder of Anastasia Beverly Hills, shares her\u00a0journey from immigrant to beauty mogul.<\/i><\/p>\n
\u201cI wanted to do something significant, [and] to do something that I loved that would be important. I always had an interest in beauty, but I got a job as an esthetician out of necessity. I was a young immigrant from Romania, and it was work I could do while learning the language.<\/p>\n
While working, I noticed a glaring gap in the market \u2014 no one was paying attention to their eyebrows. I had this stroke of inspiration that maybe the same golden ratio I learned about in art school could be applied to shaping brows, bringing balance and proportion to my clients\u2019 faces. The concept took off and when I realized that there weren\u2019t products for brows on the market, I launched the first line of its kind, carving out a new category in beauty.<\/p>\n
![\"\"](\"https:\/\/fabfitfun.com\/magazine\/wp-content\/uploads\/2020\/08\/flagship-salon-Amanda-Vandenberg.jpg\")
<\/p>\n
I was constantly on a mission to convince the bank to give me a credit card, to convince the landlord to rent me the salon space, and to convince detractors that eyebrows could be big business. I believed in my vision, and that is what kept me going.<\/p>\n
When my salon opened in 1997, there was a line around the block that was visible from the landlord\u2019s office, and it was the best \u2018I told you so\u2019 that I could have imagined. The following year when I was invited to do Oprah\u2019s brows in front of a live audience, the phone\u00a0wouldn\u2019t stop ringing for months.<\/p>\n
Today, Anastasia Beverly Hills is available in over 30 countries and celebrating over 21 years as a business. Finding new and innovative ways of giving our community quality products has blossomed into a passion that fuels me daily.\u201d<\/p>\n
Want to read more stories from female founders? Click here to read about how two friends took their frustrations with the beauty industry and turned it into a brand made by women, for women<\/a>.<\/i><\/p>\n xx, The FabFitFun Team<\/p>\n Psst! Have you signed up for FabFitFun yet? Don\u2019t miss out on $200+ in amazing beauty, fitness, fashion, and lifestyle products, access to exclusive fitness and cooking content on\u00a0FabFitFunTV<\/a>, members-only sales, and more. Use code\u00a0HARVEST<\/a>\u00a0at checkout for 20% off your first box.<\/p>\n