{"id":140417,"date":"2019-05-23T02:00:56","date_gmt":"2019-05-23T09:00:56","guid":{"rendered":"https:\/\/fabfitfun.com\/magazine\/?p=140417"},"modified":"2019-05-29T10:10:35","modified_gmt":"2019-05-29T17:10:35","slug":"the-fabbys-ariel-kaye","status":"publish","type":"post","link":"https:\/\/fabfitfun.com\/magazine\/the-fabbys-ariel-kaye\/","title":{"rendered":"The Fabbys: Ariel Kaye, Founder and CEO of Parachute"},"content":{"rendered":"<p>As the founder and CEO of <a href=\"https:\/\/www.parachutehome.com\/\" target=\"_blank\" rel=\"noopener\">Parachute<\/a>, Ariel Kaye has made it her mission to not only\u00a0offer the most comfortable sheets on the market but to also inspire a community to prioritize sleep and wellness. How does she achieve this goal?<\/p>\n<p>From meditation to mornings with her daughter, Kaye gives us a glimpse into what inspires her work ethic.<\/p>\n<p><img loading=\"lazy\" itemprop=\"image\" class=\"aligncenter wp-image-140422\" src=\"https:\/\/fabfitfun.com\/magazine\/wp-content\/uploads\/2019\/05\/Ariel-Kaye_Emma-Feil3-Mason-Liffmann.jpg\" alt=\"\" width=\"600\" height=\"425\" srcset=\"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2019\/05\/20143648\/Ariel-Kaye_Emma-Feil3-Mason-Liffmann.jpg 3600w, https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2019\/05\/20143648\/Ariel-Kaye_Emma-Feil3-Mason-Liffmann-290x205.jpg 290w, https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2019\/05\/20143648\/Ariel-Kaye_Emma-Feil3-Mason-Liffmann-300x212.jpg 300w, https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2019\/05\/20143648\/Ariel-Kaye_Emma-Feil3-Mason-Liffmann-768x544.jpg 768w, https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2019\/05\/20143648\/Ariel-Kaye_Emma-Feil3-Mason-Liffmann-610x432.jpg 610w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><em><strong>Why do you think it&#8217;s important for women to be in positions of leadership?<\/strong><\/em><br \/>\nMore women at the table means a greater network of support! Nearly all of my favorite brands are female-founded businesses \u2013 from Clare V., Outdoor Voices, and Glossier to goop, GirlBoss, and Bumble. I try to make myself available to meet or help other entrepreneurs in any way I can. You never know what you might learn from each other.<\/p>\n<p><em><strong>What does success mean to you?<\/strong><\/em><br \/>\nAchieving long term goals is great, but daily and weekly accomplishments is where the real success lies. The little things add up!<\/p>\n<p><em><strong>What kind of legacy do you hope to leave for women in your industry?<\/strong><\/em><br \/>\nMy goal is to build a brand that positively impacts people and their day to day lives. I want people to remember us or know us as a brand that is consistently great, avoids shortcuts, and always delivers the best home essentials.<\/p>\n<p>I had a baby girl in January, and she\u2019s already growing up as a member of the Parachute family. I can\u2019t wait to tell her all about my unconventional, incredibly rewarding professional journey, and all of the lessons I\u2019ve learned as I\u2019ve built this brand. I hope she will always be inspired to dream big and know that anything is possible.<\/p>\n<div style=\"text-align: center;\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 500px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BbNwW4vFjHh\/\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\"><\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"><\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BbNwW4vFjHh\/\" target=\"_blank\" rel=\"noopener\">A post shared by arielkaye (@arielkaye)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-11-08T00:56:34+00:00\">Nov 7, 2017 at 4:56pm PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n<p><em><strong>What&#8217;s the best advice you could ever give?<\/strong><\/em><br \/>\nTrust your instincts, because when you\u2019re doing something you love, you can\u2019t imagine doing anything else.<\/p>\n<p><em><strong>How do you drown out the negative criticism and stay authentic to yourself?<\/strong><\/em><br \/>\nMeditation has made a huge difference in how I approach life and manage criticism. Sitting for 20 minutes enables clarity, reduces stress, and centers me \u2013 all of which makes me a more effective leader. Last year, I began a new morning routine that incorporates meditation, and I\u2019ve felt the positive impact it\u2019s had on my overall mindset \u2013 I highly recommend it.<\/p>\n<p><em><strong>What are three words that best describe you?<\/strong><\/em><br \/>\nPassionate and determined yet relaxed.<\/p>\n<p><em><strong>How do you define happiness?<\/strong><\/em><br \/>\nHappiness is seeing myself, my family, and my team flourish!<\/p>\n<p><em><strong>When things get crazy, what&#8217;s one thing you always remember to do for yourself?<\/strong><\/em><br \/>\nWhen I start to feel too entrenched in the nitty-gritty, I pause and step outside. It\u2019s amazing what a quick walk around the block and fresh air will do to clear your head and regain perspective.<\/p>\n<div style=\"text-align: center;\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 500px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Buo6v4jgTyf\/\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\"><\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"><\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Buo6v4jgTyf\/\" target=\"_blank\" rel=\"noopener\">A post shared by arielkaye (@arielkaye)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-03-05T20:03:21+00:00\">Mar 5, 2019 at 12:03pm PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n<p><em><strong>Who are the women you think paved the way to where you are now?<\/strong><\/em><br \/>\nMy mom has always led with confidence and empowered me to trust my voice and instincts. I am positive that my mom\u2019s hustle and passion for working hard played an important role in my own work ethic.<\/p>\n<p>Also, Kara Nortman, one of our investors, who has been instrumental in guiding our brand expansion. She shares invaluable lessons learned from her experience running a company herself. Plus, she is a badass businesswoman, a mom, and a confidante.<\/p>\n<p><em><strong>What&#8217;s the first thing you do every morning?<\/strong><\/em><br \/>\nI\u2019m a new mom so my mornings are dedicated to my daughter, Lou, and whatever she needs! Mornings are when I get to spend a little extra time with her. I also like to work out early in the day, and then I\u2019ll come home to get a head start on my emails before heading into the office. I\u2019m starting to prioritize eating breakfast every morning, which is new for me!<\/p>\n<p><em><strong>What&#8217;s the last movie or book you&#8217;ve read that made you feel empowered?<\/strong><\/em><br \/>\nMichelle Obama&#8217;s <em>Becoming<\/em>. Memoirs are my favorite form of literature and this one is so honest, revelatory, and inspired.<\/p>\n<p>xx, The FabFitFun Team<\/p>\n<p>Want more from The Fabbys honorees?\u00a0<a href=\"http:\/\/fff.me\/thefabbys\" target=\"_blank\" rel=\"noopener\">Click here for exclusive Q&amp;As and guest articles<\/a>.<\/p>\n","protected":false},"excerpt":"As the founder and CEO of Parachute, Ariel Kaye has made it her mission to ...","author":272854,"featured_media":140787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[482],"tags":[516],"thumbnail_url":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2019\/05\/23150137\/ariel1.jpg","thumbnail_url_middle_card":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2019\/05\/23150137\/ariel1-386x200.jpg","formated_date":"May 23, 2019","category_name":"The Fabbys","category_icon":"","author_name":"","trending":false,"sponsored":false,"random_color":"#fcf8a9","_links":{"self":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/140417"}],"collection":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/users\/272854"}],"replies":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/comments?post=140417"}],"version-history":[{"count":0,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/140417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media\/140787"}],"wp:attachment":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media?parent=140417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/categories?post=140417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/tags?post=140417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}