{"id":138349,"date":"2019-04-16T02:00:33","date_gmt":"2019-04-16T09:00:33","guid":{"rendered":"https:\/\/fabfitfun.com\/magazine\/?p=138349"},"modified":"2020-08-05T11:03:45","modified_gmt":"2020-08-05T18:03:45","slug":"beauty-brands-embrace-aging","status":"publish","type":"post","link":"https:\/\/fabfitfun.com\/magazine\/beauty-brands-embrace-aging\/","title":{"rendered":"These Beauty Brands Want You to Embrace Aging, Not Fear It"},"content":{"rendered":"

Allure\u2019s<\/a> decision to cut the term \u201canti-aging\u201d from their magazine in 2017 marked a revolutionary movement in the beauty industry. Small yet bold, there’s an active effort to rewrite the narrative which has long put “aging” under a negative light.<\/p>\n

Out of this movement has come a crew of beauty brands (old and new) determined to celebrate aging as a gift of new days, years, and experiences \u2013 check out our favorites below.<\/p>\n

\n
\n
\n

 <\/p>\n

<\/div>\n
<\/div>\n
<\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n

 <\/p>\n

A post shared by Aurum (@aurumskincare)<\/a> on