{"id":126377,"date":"2018-08-30T02:00:31","date_gmt":"2018-08-30T09:00:31","guid":{"rendered":"https:\/\/fabfitfun.com\/magazine\/?p=126377"},"modified":"2019-05-21T17:34:32","modified_gmt":"2019-05-22T00:34:32","slug":"urban-outfitters-new-beauty-brand","status":"publish","type":"post","link":"https:\/\/fabfitfun.com\/magazine\/urban-outfitters-new-beauty-brand\/","title":{"rendered":"Whoa, Urban Outfitters Is Launching a Beauty Brand"},"content":{"rendered":"<p>Urban Outfitters has always been our go-to for affordable, trendy clothing, accessories, home d\u00e9cor, and, now, beauty. Yep, the retailer is dabbling in the beauty space with their first in-house beauty brand, ohii.<\/p>\n<p>The line will feature everything from eye-catching palettes and mascara to hand creams and even an aluminum-free and talc-free deodorant. With this wide range of products, the beauty brand seeks to enhance natural beauty, not hide it, with readily accessible products developed to work harmoniously with its counterparts.<\/p>\n<div style=\"text-align: center;\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 500px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bm-5wApBqR1\/?utm_source=ig_embed\" data-instgrm-version=\"9\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Bm-5wApBqR1\/?utm_source=ig_embed\" target=\"_blank\" rel=\"noopener\">A post shared by ohii (@ohiibeauty)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-08-27T12:46:46+00:00\">Aug 27, 2018 at 5:46am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n<p>ohii\u00a0launches September 10 both in stores and online at <a href=\"https:\/\/www.urbanoutfitters.com\/\" target=\"_blank\" rel=\"noopener\">urbanoutfitters.com<\/a>\u00a0with products ranging from $8 to $24.\u00a0The best part? Everything in the line is paraben-free and cruelty-free &#8212; so you can <em>feel<\/em> good about looking good!<\/p>\n<p>Are you excited for this launch? Tell us your thoughts in the comments below.<\/p>\n<p>xx, The FabFitFun Team<\/p>\n","protected":false},"excerpt":"Urban Outfitters has always been our go-to for affordable, trendy clothing, accessories, home d\u00e9cor, and, ...","author":2488223,"featured_media":126388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,185],"tags":[525],"thumbnail_url":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2018\/08\/30113041\/shutterstock_519077263.png","thumbnail_url_middle_card":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2018\/08\/30113041\/shutterstock_519077263-386x200.png","formated_date":"August 30, 2018","category_name":"News","category_icon":"https:\/\/d3vodd1ws13xud.cloudfront.net\/magazine\/wp-content\/uploads\/2017\/10\/10113842\/news.svg","author_name":"","trending":false,"sponsored":false,"random_color":"#d17008","_links":{"self":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/126377"}],"collection":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/users\/2488223"}],"replies":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/comments?post=126377"}],"version-history":[{"count":0,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/126377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media\/126388"}],"wp:attachment":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media?parent=126377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/categories?post=126377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/tags?post=126377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}