{"id":123372,"date":"2018-07-19T02:00:12","date_gmt":"2018-07-19T09:00:12","guid":{"rendered":"https:\/\/fabfitfun.com\/magazine\/?p=123372"},"modified":"2018-07-26T10:14:22","modified_gmt":"2018-07-26T17:14:22","slug":"beautyblender-foundation-launch","status":"publish","type":"post","link":"https:\/\/fabfitfun.com\/magazine\/beautyblender-foundation-launch\/","title":{"rendered":"beautyblender\u00ae Is Launching Its First-Ever Foundation"},"content":{"rendered":"<p>Beautyblender\u00ae changed the makeup game 10 years ago when the brand introduced the iconic egg-shaped sponge applicator. Since then, over four million sponges have been sold and the applicator has become an essential item in every makeup guru&#8217;s collection.<\/p>\n<p>So, naturally, we were\u00a0<em>bouncing<\/em> off the walls when the beauty brand\u00a0<a href=\"https:\/\/www.allure.com\/story\/beautyblender-bounce-liquid-whip-longwear-foundation-launch\" target=\"_blank\" rel=\"noopener\">announced the launch<\/a> of its first-ever foundation, the <a href=\"https:\/\/www.beautyblender.com\/?gclid=EAIaIQobChMI5KGEjOqp3AIVDNRkCh3C1wFDEAAYASAAEgJV2vD_BwE\" target=\"_blank\" rel=\"noopener\">Bounce Liquid Whip Long Wear Foundation<\/a>.<\/p>\n<div style=\"text-align: center;\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 500px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BlX97W1HgkT\/\" data-instgrm-version=\"9\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BlX97W1HgkT\/\" target=\"_blank\" rel=\"noopener\">???\u200d\u2640\ufe0f\u26a1\ufe0f? HERE TO CONFIRM IT&#8217;S OFFICIAL. We&#8217;ve changed the beauty game, AGAIN! Finally, foundation by @beautyblender because everyone loves a power couple! #BounceWorthy {Shout out to the beauty detectives that cracked the case first!} Waitlist drops tomorrow on @sephora .com<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/beautyblender\/\" target=\"_blank\" rel=\"noopener\"> beautyblender<\/a> (@beautyblender) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-07-18T13:22:17+00:00\">Jul 18, 2018 at 6:22am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n<p>Rea Ann Silva, makeup artist and creator of beautyblender\u00ae, tells <a href=\"https:\/\/www.allure.com\/story\/beautyblender-bounce-liquid-whip-longwear-foundation-launch\" target=\"_blank\" rel=\"noopener\">Allure<\/a>, &#8220;What I was initially trying to create was makeup, not an application tool. Life threw me a curveball and the beautyblender\u00ae journey has been incredible, but how could I not come out with a foundation that works perfectly with it?&#8221;<\/p>\n<p>The foundation, which is infused with hyaluronic acid and antioxidant-rich white birch, will be available in 32 shades and features a lightweight, buildable coverage with a velveteen finish to help even out skin tone and texture. The foundation will be available at\u00a0<a href=\"http:\/\/sephora.com\" target=\"_blank\" rel=\"noopener\">Sephora.com<\/a>\u00a0for $40 a pop on July 24 and in stores starting August 10.<\/p>\n<p>What are your thoughts on beautyblender\u00ae\u00a0breaking into the color cosmetics game? Weigh in on the comments below!<\/p>\n<p>xx, The FabFitFun Team<\/p>\n","protected":false},"excerpt":"Beautyblender\u00ae changed the makeup game 10 years ago when the brand introduced the iconic egg-shaped ...","author":2488223,"featured_media":123397,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,118,185],"tags":[],"thumbnail_url":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2018\/07\/19102257\/b711fce2-6cc2-4eb4-8bbd-8733e9706407-beautyblenderbouncehandswithspongepink.jpg","thumbnail_url_middle_card":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2018\/07\/19102257\/b711fce2-6cc2-4eb4-8bbd-8733e9706407-beautyblenderbouncehandswithspongepink-386x200.jpg","formated_date":"July 19, 2018","category_name":"News","category_icon":"https:\/\/d3vodd1ws13xud.cloudfront.net\/magazine\/wp-content\/uploads\/2017\/10\/10113842\/news.svg","author_name":"","trending":false,"sponsored":false,"random_color":"#8df4ab","_links":{"self":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/123372"}],"collection":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/users\/2488223"}],"replies":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/comments?post=123372"}],"version-history":[{"count":0,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/123372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media\/123397"}],"wp:attachment":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media?parent=123372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/categories?post=123372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/tags?post=123372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}