{"id":116182,"date":"2018-01-16T02:00:26","date_gmt":"2018-01-16T10:00:26","guid":{"rendered":"https:\/\/fabfitfun.com\/magazine\/?p=116182"},"modified":"2018-01-18T16:28:55","modified_gmt":"2018-01-19T00:28:55","slug":"cvs-is-going-photoshop-free","status":"publish","type":"post","link":"https:\/\/fabfitfun.com\/magazine\/cvs-is-going-photoshop-free\/","title":{"rendered":"You&#8217;re About to See a Major Change in CVS Ads"},"content":{"rendered":"<p>CVS has been all the buzz ever since they announced that they&#8217;ll be <a href=\"http:\/\/www.refinery29.com\/2018\/01\/187411\/cvs-beauty-no-photoshopping-guidelines\" target=\"_blank\" rel=\"noopener\">going completely Photoshop-free<\/a> by 2020 &#8212; meaning all of their images including in-store and online ads will no longer be edited or retouched.<\/p>\n<p>Yep, the major drugstore retailer&#8217;s latest initiative is not only a huge step in the world of social media and marketing materials, but it&#8217;s also the company&#8217;s efforts in promoting mental health. &#8220;There is a clear connection between unrealistic body images and negative health effects, especially in girls and young women, so we will be focused on implementing the guidelines as it relates to physical appearances,&#8221; <a href=\"https:\/\/cvshealth.com\/newsroom\/press-releases\/cvs-pharmacy-makes-commitment-create-new-standards-post-production\" target=\"_blank\" rel=\"noopener\">says president of CVS Pharmacy Helena Foulkes<\/a>.<\/p>\n<div style=\"text-align: center;\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 500px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bd-L7AdhRJ_\/\" data-instgrm-version=\"8\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Bd-L7AdhRJ_\/\" target=\"_blank\" rel=\"noopener\">A post shared by CVS Pharmacy (@cvspharmacy)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-01-15T13:23:46+00:00\">Jan 15, 2018 at 5:23am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<\/div>\n<p>The company will no longer alter a person&#8217;s shape, size, proportion, skin, or eye color, as well as other individual characteristics like enhancing or altering lines or wrinkles. In addition, each image that is Photoshop-free will feature a watermark (aka <a href=\"https:\/\/cvshealth.com\/about\/our-offerings\/cvs-pharmacy\/cvs-beauty-mark\" target=\"_blank\" rel=\"noopener\">CVS Beauty Mark<\/a>), which notes that the material hasn&#8217;t been altered in any way.<\/p>\n<p>As of now, CVS Pharmacy is working with key brand partners and industry experts to develop and streamline specific guidelines that are consistent and transparent.<\/p>\n<p>What do you think about the retailer&#8217;s new initiative? Weigh in on the comments below.<\/p>\n<p>xx, The FabFitFun Team<\/p>\n","protected":false},"excerpt":"CVS has been all the buzz ever since they announced that they'll be going completely ...","author":1427020,"featured_media":116315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,185],"tags":[],"thumbnail_url":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2018\/01\/18162850\/shutterstock_4227289241.jpg","thumbnail_url_middle_card":"https:\/\/static.fabfitfun.com\/magazine\/wp-content\/uploads\/2018\/01\/18162850\/shutterstock_4227289241-386x200.jpg","formated_date":"January 16, 2018","category_name":"News","category_icon":"https:\/\/d3vodd1ws13xud.cloudfront.net\/magazine\/wp-content\/uploads\/2017\/10\/10113842\/news.svg","author_name":"","trending":false,"sponsored":false,"random_color":"#0ebc05","_links":{"self":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/116182"}],"collection":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/users\/1427020"}],"replies":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/comments?post=116182"}],"version-history":[{"count":0,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/posts\/116182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media\/116315"}],"wp:attachment":[{"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/media?parent=116182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/categories?post=116182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fabfitfun.com\/magazine\/wp-json\/wp\/v2\/tags?post=116182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}