The 10 Best Purple Shampoos to Maintain Your Blonde Hair

By Michelle Gant | January 5, 2021

Feature Image by @dulcedelightful

If you’ve got blonde or silver hair, you’ve likely experienced that awful moment when you realize your precious strands are turning brassy and yellow. Whether your hair color is natural or carefully achieved after hours at the salon, maintaining its brightness is important.

Thankfully, your concerns can be remedied with a little help from purple shampoo, which is designed specifically to tone blonde hair. We’ve rounded up 10 of our favorite options below, including drugstore, high-end, and clean versions. Your blonde hair will be back to looking its best in no time.

Maria Nila Sheer Silver Shampoo $28

This sulfate and paraben-free option contains violet pigment and blackberry extract to neutralize gold tones in blonde hair while adding shine and strength.

R+Co Sunset Blvd. Daily Blonde Shampoo $29

Good for color maintenance of blonde, gray, and white hair, this shampoo will keep the brassiness away and can be used on a daily basis thanks to its gentle formula.

Kristin Ess The One Purple Shampoo $12

From celebrity stylist, Kristen Ess comes this affordable and chic-looking purple shampoo. If you like ashy tones in your hair, you can use this product every time you shampoo. If you prefer neutral tones, use it only when you need to cut brass.

Oribe Bright Blonde Shampoo $17-$147

This ultra-luxe version from Oribe brightens and corrects brassiness and yellow tones while providing UV protection.

Drybar Blonde Ale Brightening Shampoo $28

Lemon and chamomile extract work together to boost blonde tones while increasing shine and neutralizing brassiness in this shampoo from Drybar.

Brite Pastel Purple Shampoo $12

This nourishing shampoo has a hint of purple color, which will help brighten the blonde while eliminating yellow tones. But with more frequent use, it will also add a subtle bit of purple to blondes and boost the vibrancy of already purple hair.

Klorane Anti-Yellowing Shampoo with Centaury for White and Silver Hair $20

This version from Klorane is free from your typical coloring agents that can dry hair out, made instead with natural, botanical blue pigments extracted from the petals of the centaury plant. However, the plant-based formula is still designed to enhance the natural radiance of white, gray, silver, and blonde hair.