Melissa McCarthy thinks we should subtract “plus-size” from both our vocabulary and our department stores. And she’s putting her foot down on this one.
The Ghostbusters actress has officially announced her new clothing line Melissa McCarthy Seven7, which features denim, tees, and leggings each for under $150 and ranging from sizes 4-28.
Melissa told Refinery 29,
“Women come in all sizes. Seventy percent of women in the United States are a size 14 or above, and that’s technically ‘plus-size,’ so you’re taking your biggest category of people and telling them, ‘You’re not really worthy.’ I find that very strange. I also find it very bad business. It doesn’t make a lot of sense numbers-wise. It’s like, if you open a restaurant and you say, ‘We’re primarily gonna serve people that don’t eat.’ It’s like, what? You would be nuts. Yet, people do it with clothing lines all the time, and no one seems to have a problem with it.”
She explains that she hates the idea of segregating different sized women to shop in different areas.
“You’re saying: ‘You don’t get what everybody else gets. You have to go shop up by the tire section. I have a couple of very big retailers that I think are going to help me chip away at that in a very meaningful way, and I’m really excited about it. I’m not ready to announce them yet, but they agreed to just put me on the floor. I said, ‘Run the sizes as I make them and let friends go shopping with their friends. Stop segregating women.’ And they said, ‘Okay.’”
So far, a few major department stores have announced that they will feature the line (which launches this month) including Nordstrom, Macy’s Bloomingdales, and Lane Bryant. And if you just can’t wait to get your hands on the line, it is already available on HSN!
Now that’s a major plus!
xx, The FabFitFun Team