If you can’t make up your mind between coffee and juice in the morning, we’ve got some good news for you. There’s a new coffee-juice hybrid that contains yes, you guessed it, both coffee and juice. And it has been nicknamed “Joffee.”
The Coffee Juice founders Brett Holmes and Strother Simpson are also the masterminds behind the Toddy Cold Brew System (aka the only way to make iced coffee!). So that can only mean one thing: that they’re using the same delicious cold brew in their joffee products. (We can’t stop saying joffee!).
“Along with Deepak Bajaj and Brad Miller, we formed an Austin-based joint venture, and introduced our own cold brewed coffee concoctions — a ridiculously original bottled ready-to-drink called Coffee Juice, and Strother’s Brewed Cold, an absurdly delicious, triple strength cold brewed coffee extract.”
So what exactly is it? Fair Trade-certified cold brewed coffee extract, the juice of blueberries, and cane sugar. It’s currently available in four different flavors, including Original, Coconut, Sweet Vanilla, and Salted Caramel, and was created to “appeal to both coffee and non-coffee drinkers.”
Since we haven’t tasted joffee ourselves yet, we turned to Instagram for some honest feedback. @Thepancakeprincess stated that the coffee juice was “bae.” We’re assuming that means tasty! Another consumer, @mac11789 stated that it was a “weird combo, but delicious!”
Would you try Joffee? Let us know in the comments below!
xx, The FabFitFun Team