What do you do when you launch a brand new makeup line?! You throw the hottest party in Los Angeles! Last week ISH, created by celebrity makeup artist Joey Maalouf and FabFitFun debuted its very first products (a contour kit and brush set) to an amazing response, and it was clear that a rooftop party was in order.


Photo via Rich Polk/ Getty Images

Held at Above SIXTY Beverly Hills, partygoers reveled in the night while overlooking the city and sipping cocktails poolside. Everyone from makeup artists to fashion influencers mingled while noshing on delicious appetizers provided by Caulfields Bar and Dining Room, and enjoying Kim Crawford Wines and Essentia Water.

ISH Launch Food

Photo via Rich Polk/Getty Images

Beautiful flower displays were provided by Hidden Garden Flowers, and guests enjoyed custom bracelets made on the spot by MyIntent. They were asked to choose one word that represents their current intention and that word was engraved onto a bracelet as a daily reminder. (Create your custom daily reminder MyIntent bracelet at MyIntent.org and use code FFF20 for 20% off at checkout!)


Everyone from Tess Holliday to Rachel Zoe and Catt Sadler was spotted enjoying the festivities. And of course, the party wouldn’t have been a party without jams spun by DJ Derek Monteiro, who had everyone letting loose and stepping out on the dance floor.

ISH Launch Rachel

Photo via Rich Polk/Getty Images

And to top off an amazing night, every guest received an ISH Gift Box featuring the ISH Contour Kit and the ISH Brush Trio in the palette shade of her choice.

  ISH Launch Box

Photo via Rich Polk/Getty Images

Now that’s what we call a smoking hot party!

xx, The FabFitFun Team