@hm
The “see now, buy now” trend has been everywhere this season. From Tommy Hilfiger to Rebecca Minkoff, designers have been making pieces from their collection immediately available for purchase after the end of their show.
H&M, one of our favorite fast-fashion brands, has jumped on the bandwagon and released clothing items from their Studio Collection S/S 2017 as it was being walked on the runway at Paris Fashion Week yesterday. Now we no longer have to wait four months for runway trends to hit retail stores!
The collection features chic pieces for the sporty gal to flowy silhouettes for the sophisticated girl boss — and all the pieces vary in price. If H&M’s first “see now, buy now” is as successful as their past collabs with designers like Alexander Wang and Balmain, then we’re sure the collection will sell out quick…so act fast!
You can shop the full collection here. What are some of your favorite pieces from the collection?
xx, The FabFitFun Team
