It’s Breast Cancer Awareness Month, and the next major brand to join in on supporting the cause is mega-retailer H&M. The international fast fashion brand just launched a bra collection specially designed for women battling breast cancer with 100 percent of the proceeds being donated to the American Cancer Society.
The Close To My Heart collection is inspired by an H&M employee who struggled to find functional and affordable yet stylish bras throughout her breast cancer journey. It features three different bra styles — bralettes, soft-cup bras, and a sports bra. In addition to the capsule collection, H&M and the American Cancer Society are teaming up in hopes of raising $125,000 for breast cancer research throughout the month of October (the store will match up to $25,000 in customer donations!).
So head to your nearest H&M and start shopping for an amazing cause.
How will you be participating in Breast Cancer Awareness Month? Let us know in the comments below!
xx, The FabFitFun Team
