When it comes to activewear, there are plenty of great options out there. That’s why our closet is pretty much packed with every awesome legging on the market (it’s definitely not because we have a shopping addiction). But big news in the workout world may mean we need to start clearing out some major space. According to British Vogue, TopShop and Beyoncé are joining forces to make you workout even hotter.
Bey and TopShop will work together to form a new company called Parkwood TopShop Athletic Ltd., “a global athletic street-wear brand launching in Fall 2015.”
A press release from the company explains, “The brand will encompass clothing, footwear and accessories across dance, fitness and sports categories ensuring a dynamic fusion of fashion with the highest levels of technical performance. The global distribution platform will include TOPSHOP stores and topshop.com, with many existing and new partnerships also to be explored.”
Beyoncé-inspired activewear!? Our exercise routine is about to get way more fierce. And not just because we’ve decided to only listen to an all-Bey playlist while on the treadmill.
Queen B said of the partnership, “I could not think of a better partner as I continue to grow the Parkwood business. I have always loved TopShop for their fashion credentials and forward thinking. Working with their development team to create and produce a technical and fashion led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
xx, The FabFitFun Team