As American women, we are constantly bombarded with images that attempt to tell us what is beautiful: magazines showing us how we should dress, movie stars looking glamorous on late night talk shows, commercials shilling the ultimate beauty essentials. But when all we see everyday is our own American ideal, it’s easy to forget that beauty has different meanings around the world. Not every country conforms to the US’s version of a perfect look (which is usually blonde haired, blue eyed, and big boobed).

That’s why freelance journalist Esther Honig decided to investigate what beauty looks like in other societies. As part of the “Before and After” project, Honig sent an unretouched, neutral photo of herself (#makeupfreeselfie) to 40 photoshop artists from more than 25 countries and asked them to edit the image to fit their nations’s standards of beauty.

“It immediately occurred to me that in this pool of workers, each individual likely had an aesthetic preference particular to their own culture,” Honig told HelloGiggles. “If you sent, say, five of them the same image they were bound to alter it in drastically contrasting ways by influence of their cultural concept of beauty.”

The result is a fascinating look at the cultural differences of societies around the world.

“Photoshop allows us to achieve our unobtainable standards of beauty,” Honig wrote on her site. “But when we compare those standards on global scale, achieving the ideal remains all the more elusive.”

Moroccans added a hijab. People in the Philippines love a good pantsuit. And the USA went way over the top.

What do you think of these beauty standards from around the world?

xx, The FabFitFun Team

UK:

UK

Chile:

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Vietnam:

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Venezuela:

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USA:

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Romania:

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Philippines:

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Pakistan:

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Morocco:

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Kenya:

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Israel:

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Greece:

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Germany:

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Bangladesh:

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Australia:

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