ASOS
We couldn’t be happier with the wave of body positive campaigns surfacing the web as of late. One of the most recent examples involves popular clothing brand, ASOS.
The British online retailer has been receiving a lot of praise from loyal shoppers after some customers discovered unedited photos of models posted on the site. Not only are the models sporting various swimwear pieces, they’re also rocking their stretch marks, birth marks, and scars.
As someone who has always been ashamed of her stretch marks & felt I was the only 1 of my friends to have them, @ASOS are my #MVP! #asos ❤️ pic.twitter.com/nVbtg3p8Hr
— ❤️AffairWithBeauty? (@LoveaffairwithB) June 29, 2017
While other brands have showcased models sans Photoshop, it’s always inspiring to see more brands doing the same.
What do you think of ASOS decision to leave photos unedited? Weigh in on the comments below.
xx, The FabFitFun Team
