Quality

  • Recipes should be made with with real, wholesome, natural or minimally processed ingredients. For example, we prefer “one clove of garlic, minced” vs. “garlic powder.”
  • To avoid making the recipe appear complex, it is acceptable to include high quality prepared ingredients. For example, high quality jarred sauces, dressings and marinade can be used instead of homemade versions.
  • Use fresh ingredients whenever possible.

 
Brand Voice

  • Please include helpful tips and guidance when appropriate to help make dishes even better and unique.
  • Use time-honored and familiar techniques as well as time-saving tips.

 
Cheese Priority/Recipe Naming

  • Recipe names should reflect main ingredients and be descriptive rather than fanciful.
  • Include cheese variety in recipe title when possible. For example, “Six Cheese Penne with Sausage” is preferred over “Italian Pasta Cheese Bake.”

 
Inviting

  • Recipes should be premium, yet approachable and adaptable
  • Sargento cheese should elevate the dish
  • Recipe should offer a twist to the ordinary
  • Ideally recipes should include 8-10 ingredients per recipe. (Please list ingredients in order used)
  • Exceptions include salads with “from scratch” dressings
  • Specify prep time, cook time, and yield. Target 30 minutes or less prep.
  • Use readily available ingredients and cooking utensils.
  • Specify measurements for all ingredients so that nutrition information can be calculated. For example use “½ tsp. salt “rather than “salt to taste”

 
Customization

  • Include optional tips for variety and creative flair.
  • For example “Try oregano instead of basil” or “Prepare 6 individual soufflés and bake for 25 minutes instead of one large soufflé baked for 45 minutes”